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#KNOWvember

PRECISION ONCOLOGY AWARENESS MONTH

is

this month is about understanding the science that’s already changing the future of cancer care — and the work we do all year to make it accessible to everyone.

why it matters

Precision Oncology Awareness Month (POAM) brings science, stories, and systems together to show how precision oncology is transforming cancer care. Throughout #KNOWvember, we’re sharing insights, real experiences, and tools to help every Canadian understand — and access — the power of genomic testing. Because knowing your genome isn’t just science — it’s a step toward better care for everyone.

BIOMARKER AWARENESS

DAY

knowvember 13

why it

MATTERS

WHY IT MATTERS

We believe that understanding your genome shouldn’t feel like decoding hieroglyphics. Precision oncology is changing what’s possible in cancer care — but only if people know it exists, know what to ask for, and know why it matters. Education and awareness aren’t side projects; they’re the spark that turns discovery into access, and access into better outcomes. When patients, clinicians, and policymakers all speak the same language of precision, everyone wins — faster diagnoses, smarter treatments, and fewer people left behind.

FAQ's

what’s #KNOWvember all about?
start here — simple answers to big questions about precision oncology, biomarker testing, and how knowledge can change care.

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PARTNERS

meet the organizations powering
#POAM25

accelerating access to precision oncology together

Nous sommes fiers de collaborer avec un groupe diversifié de partenaires qui se consacrent à l'avancement du domaine de la médecine de précision. Ensemble, nous nous engageons à sensibiliser, à partager les connaissances et à favoriser l'innovation qui transforme les soins aux patients